Rapid Flood Relief to Guangxi: SSM Paper Mobilizes Emergency Supplies for Disaster-Stricken Areas
The Flood Crisis in Guangxi
In mid-July 2026, unprecedented torrential rains battered multiple cities across the Guangxi Zhuang Autonomous Region, including Guilin, Liuzhou, Hechi, and Wuzhou. The extreme weather triggered severe flooding and geological disasters, affecting millions of residents. According to the Guangxi Emergency Management Department, the rainfall was exceptionally intense and widespread, causing urban flooding, landslides, and road closures. Tens of thousands of people were evacuated to temporary shelters, and many areas faced critical shortages of drinking water and basic daily necessities.
As news of the disaster spread, SSM Paper, a well-established brand in China's household paper industry, moved swiftly into action. Upon learning that flood victims urgently needed daily essentials, the company convened an emergency meeting and activated its corporate social responsibility protocol to donate urgently needed paper products and hygiene supplies to the affected communities in Guangxi.
Overnight Mobilization
On the afternoon of July 8, immediately after receiving the relief supply request, SSM Paper's management assembled an emergency task force led by the General Manager to coordinate supply allocation, logistics, and communication with local authorities. The warehouse team rapidly audited inventory and began pulling supplies from the Dongguan central warehouse.
Time is of the essence, we must deliver these supplies to the disaster victims as quickly as possible, the General Manager emphasized during the mobilization meeting. That night, the company warehouse remained brightly lit as dozens of employees voluntarily gave up their rest time to sort, pack, and load supplies. From receiving the directive to completing the loading, the entire operation took less than six hours.
What We Delivered
The donated supplies focused on the most urgently needed daily paper and hygiene products: 500 cases of boxed facial tissues (60,000 boxes), 300 cases of toilet paper rolls (36,000 rolls), 200 cases of wet wipes (48,000 sheets), 100 cases of kitchen paper towels (12,000 rolls), and 50,000 disposable sanitary masks. The total value of the donation exceeded RMB 300,000.
In selecting supplies, SSM Paper carefully considered the actual conditions in the flood zone. Poor sanitation after flooding makes wet wipes and tissues the most critically needed cleaning products. With large numbers of people concentrated in temporary shelters, boxed facial tissues and toilet rolls were also the most practical for distribution. The company deliberately chose individually wrapped products to maintain hygiene even in the damp post-flood environment.
Journey to the Disaster Zone
In the early hours of July 9, two heavy-duty trucks loaded with relief supplies departed from Dongguan, racing through the night toward Guangxi. After nearly 10 hours of continuous driving, the convoy arrived at the designated relief supply receiving station in Guilin on the afternoon of July 9. With assistance from local Red Cross staff and volunteers, all supplies were unloaded, counted, and stored on the same day, then distributed in batches to affected townships and shelters according to the disaster relief plan.
Throughout the journey, SSM Paper assigned dedicated personnel to accompany the convoy, ensuring supply safety and maintaining real-time communication with Guangxi authorities to coordinate passage and reception. Highway management departments along the route granted priority access to the relief vehicles, reflecting the nationwide spirit of solidarity in times of crisis.
Employee Enthusiasm and Solidarity
Notably, the enthusiasm of SSM Paper's employees was deeply moving. Beyond the warehouse and logistics team's all-night efforts, the company organized an internal voluntary donation drive. Within a single day, over 200 employees contributed, raising more than RMB 50,000, which was used to purchase additional urgently needed supplies.
Mr. Li, a veteran worker on the production line, said: We may not be able to go to the disaster zone ourselves, but working extra shifts to produce more tissues and contribute our share, that gives us peace of mind. Simple words that captured the spirit of every person at SSM Paper.
Community Recognition
SSM Paper's relief efforts received high recognition from local government and affected communities. A representative from the Guilin Red Cross commented: We sincerely thank SSM Paper for this timely assistance. These supplies are exactly what we need most right now, and we will ensure every item reaches those who need it most.
Some flood victims also expressed their gratitude through social media after receiving supplies. An elderly resident at a shelter said: I didn't expect to receive so many tissues so quickly, it's truly thoughtful. Thank you to all the kind-hearted people.
Commitment to Social Responsibility
Since its founding, SSM Paper has adhered to the philosophy of Quality Builds the Enterprise, Responsibility Strengthens It, treating social responsibility as a core component of corporate culture. From the Wenchuan earthquake to the COVID-19 pandemic response, from the Henan floods to this Guangxi disaster, SSM Paper has consistently stepped forward in times of crisis, embodying its corporate values of taking from society and giving back to society.
A company's growth cannot be separated from societal support. When society needs us, we have an unshirkable duty, stated a company executive. Going forward, SSM Paper will continue to refine its emergency response protocols and explore more diverse pathways for fulfilling social responsibility, contributing the company's strength to building a better society while delivering excellent products and serving customers well.
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